As designers, we always visualise how the end design will look and accordingly find elements. However, it is hard to foresee the right font as we have thousands of options available, and we have to select the best out of it. Remember, a font can make or break your design. By saying that, I have listed down the best fonts for graphic design that every designer must know.
Helvetica
It is an extensively used font by graphic designers. As a freelance graphic designer in London, I personally like it because of its clean, modern and bold look. It is one of the most recommended fonts if you are designing a professional or serious matter.
Hospital boards and signages use Helvetica. Also, many corporate companies have their brand logos designed in this font, such as Apple, 3M, Lufthansa, etc.
Adobe Garamond Pro
If you are designing a book, magazine, and other printables, Adobe Garamond Pro text readability and classic forms make it an ideal choice. Professional designers use this font where reading plays a major role. Despite that, it is not a good match for web designs due to its limited current display technologies.
If you doubt in mind, what is the best professional font? Adobe Garamond Pro is the answer!
It is not as boring as the name suggests. A font with luxurious curves and modern calligraphy in all letters makes it appropriate for branding & marketing, book covers, wedding cards and designs where more design is important than font readability.
If you have to design a promotional social media design for a restaurant or fun zone with less text, you must consider the Tomato Soup font.
Futura
A sans-serif typeface, Futura is considered the world’s most popular font because of its classical roman capitals and long ascenders. One can use its light font type for paragraphs and bold or dark type for headings.
Also, many big corporations have used this typeface for their brand logos, such as Adobe, Volkswagen, and IKEA.
Futura can be used for both print and digital media. You can download it for free from Google.
Bodoni
Bodoni is famous because of its romantic font design, vertical stress, and serif bracketing. Massimo Vignelli said, “Bodoni is one of the most elegant typefaces ever designed.” This font has been used in magazines, especially ones with high-gloss papers that result in stunning magazine designs. Also, designers in Europe use this font widely for body texts.
If you are a freelance designer, do not forget to add Bodoni to your font collection. So now, when you will design a magazine cover or something alluring, you do not miss this font.
GT Walsheim
The biggest objective of a marketer behind creating a social media post or ad is to build trust. GT Walsheim can help you to fulfil the visual aspect of it. With a modern look and enhanced readability, it gives a smooth informal yet serious look to your design.
Stay Writer
Stay Writer offers hand lettering words for social media communication which reflects the personal essence of the brand in the design. It helps to uplift brand trust visually. You do not need to combine it with any other font. It works best alone.
Amagro
Initially, it was designed for newspaper headlines. Soon it made its place in apparel packaging, business cards, stationery designing, brochures, flyers and many more things. It is used all around the printables.
Do you want an all-rounder font? Use Amagro.
As a freelance designer every day there is something new you could experience. To handle all odds and evens of typography in a design, add all of the above fonts to your collection. If you need any other guidance relating to freelance graphic design in London, feel free to contact me.
Polly Playford Design 