How Logo Help You Market Your Business?

A business logo is typically known for grabbing attention and making a strong first impression. It is also known as the foundation of a brand identity. It is the first thing a customer/reader usually notices before reading the brand name or text. The logo is known as the best to keep the brand memorable and separate a business from the competition. It is a sign that appears on all the business communications, letterhead, advertising, and its marketing pieces as a symbol for the company.

A business logo is an important piece of the marketing puzzle that is used by businesses around the world to convey a specific message to the targeted audience. While building a business, creating a logo is usually never considered a priority, but just like having positive referrals and high-quality products/services, having a good logo is also an essential part of making a brand successful. The demand for a professional logo designer in London usually remains high among businesses of each size. However, some who find it just a wastage of time or money usually do not prefer hiring a logo designer for their small or medium business.

Such business owners do not know the importance of the logo and thus wonder why their business needs it and how a logo can help them market their business. If you too need the answer to this, then here are some points that will help you know how a logo can help you market your business.

Strong First Impression:-

The use of a logo is one of the best ways to make a strong first impression on people. A logo act as a small ad for a company. It is the first introduction of the company to consumers. A well-designed logo can stimulate the interest of the people. With a logo, it becomes easy for you to invite people to learn more about your company. It is a thing that people usually notice first about a brand and a business.

Grabs Attention:-

A good brand logo plays a major role in grabbing the attention of the target audience. No matter how much experience you have or how good your services or products are, it is not possible to get the success you deserve, until you stand out in the market. When you have a logo, it becomes easy for you to stand out in the market and communicate the core values of your company in an interesting way. Your logo helps you catch the attention of the people, and stand out among your competitors.

Provide Instant Recognition:-

A logo plays a vital role in providing the customer with instant recognition of a brand. The use of the logo helps to make your customers/target audience familiar with your brand and the services you offer. With a logo, it becomes easy for the customers to recall your brand name, whenever they need the product or service. A good logo helps the customers immediately recognize your market sector. It gives them a clear indication of what type of products or services you offer.

Improve Marketing Efforts:-

Having a logo makes a company recognizable. It improves the marketing efforts and helps you in building loyalty. A logo helps you create the perceptions among the customers that you are trustworthy and accessible.

Many businesses hire professional logo designers in London, so they can have a good logo for their business, that they can use to brand themselves. It also helps them improve their relationship with the clients. The use of the logo also helps them get a good response from the customer, which is essential for them to express their product superiority as well as increase their sales.

Choosing a Reliable Freelance Branding Designer in London

No matter what kind of business we are running, at some point in time, we all need the support of a good designer who can help us to create a unique brand image and stand out in the market. To many people around the world, graphic designing is just limited to creating a logo. They think it is an easy job and thus prefer doing things on their own. Where this designing job seems to be very simple, it actually includes a variety of things that makes it complex.

Most organizations do not have professional branding designers to handle all of their needs. Those who lack such resources or necessity either have to hire a freelance branding designer or add a full-time designer to their staff. In terms of reliability, cost, time, as well as service quality, freelance branding designers than regular designers. A branding designer is a creative professional who effectively develops the public image as well as messaging of a business.

The presence of various designers makes it tough for companies to choose a reliable freelance branding designer in London. However, this process can be made easy by paying attention to a few things. Some common things that you can consider to choose a reliable freelance branding designer are:-

Business Needs:-

The first thing that matters most before choosing a reliable freelance branding designer is the business needs. All need to identify their needs and conclude whether they are ready to hire a freelance branding designer or not.

Freelance branding designers are experts who offer their services to those who want to develop a brand for their new company. They also offer their professional services to those interested in redesigning or refreshing their existing company brand design. Make sure your list of designers includes only those branding designs that offer such services.

Budget:-

Another thing that one must never ignore is the budget. A freelance branding designer is an ideal solution for a new business as well as an individual. Such experts charge an affordable rate for the services. But each service provider charges differently. They have their skills as well as priorities.

This makes it important for you to make sure, the freelance branding designer you are going to choose comes within your budget and is willing to provide you required services at that cost.

Experience:-

Usually, freelance branding designers have more experience than regular designers. They have special skills as well as knowledge about each brand designing job and thus provide quality results. However what matters most is to hire one who can provide reliable freelance branding designing services, as per your requirement.

This makes it important to ensure that the designer you will choose is not just professional and skilled but is also experienced. Choosing the designer who has good experience gives the surety that he/she will work effectively as per the business requirement and will not waste your time and money.

Portfolio:-

Many times it becomes tough for us to conclude whether the freelance branding designer is experienced or skilled enough or not. For this, the best solution is to go through their portfolio. Going through the portfolio of different freelance branding designers makes it easy to analyze that who is more experienced, skilled as well as talented. This helps in choosing the best branding designer and prevents the risk of bad services.

In case of any doubt, it is always better to look for reviews by the previous clients of freelance branding designers. You can also consult your family and friends and go through the services and ratings of the designer.

What Services A Wedding Stationery Designer Can Provide & How To Hire One?

Weddings nowadays are quite expensive. Each couple wants their wedding to be special. To make their big day memorable they try everything possible and affordable for them. From the wedding outfit to the location and venue decoration to the wedding invitation cards, everything needs good attention. Just like other important things related to the big day, wedding invitations too deserve much attention.

It is the invites that are the very first thing that wedding guests see. Wedding invitations set the tone for a wedding. But many couples find it tough and complicated to figure out their wedding stationery. The colors, print, wording, addresses for the guests, fonts, font sizes, etc. Makes it tough for them to come to a conclusion. Those who do not want to waste their time or need expert advice for this, always prefer wedding stationery designer for this job.

Such professionals help you to get the desired wedding invitations without wasting your time. Such designers provide a variety of services and paying attention to a few things makes it easy for you to hire the best wedding stationery designer. Some common things that you can consider while hiring such a designer are:-

Experience & design skills:-

Wedding stationery designers are professionals that are known for their designing skills. A designer with good design experience and skills provides you with the desired wedding invitations within less time. Such experts use their years of experience and knowledge about the job to provide you with the invitations the way you want them to be.

When you hire such experts they guide you at each step to finalize and provide the wedding invitations.  From the paper of the invitation cars to design, colors you can add, look, the shape of the car, to its length and width, etc. They help in planning everything perfectly. Depending on your interest and preferences, they also suggest options that you can try to save your money.

Reputation:-

It is easy to get wedding stationery designers that offer cheaper services. Such designers help you save high money but for this, they also use everything such as paper, designs, theme, etc. Of low quality. Hiring such service providers always cost you high in different ways. This makes it important for all to make sure that the designer you are going to hire for your wedding invitations has a good reputation in the market.

Wedding stationery designers that are known for their services must always be hired. Hiring such designers to ensure that they will work as per the requirement and also will use the quality product for the service. Those who have a reputation always use quality products and provide services to each client to maintain their image and improve their business.

Cost:-

The cost factor includes both service cost as well as the cost of wedding invitations. Many wedding stationery designers use expensive papers, designs, and other materials to make the wedding invitations unique and beautiful. They also charge high for their services. This later overall cost you high. However, freelance wedding stationery designers are known for providing quality results within less time and also at less cost. Make sure the designer you are going to hire not only just offers affordable services but also is capable of providing quality services at less cost.

Experts Suggested Fonts for Graphic Designers

As designers, we always visualise how the end design will look and accordingly find elements. However, it is hard to foresee the right font as we have thousands of options available, and we have to select the best out of it. Remember, a font can make or break your design. By saying that, I have listed down the best fonts for graphic design that every designer must know.

Helvetica

It is an extensively used font by graphic designers. As a freelance graphic designer in London, I personally like it because of its clean, modern and bold look. It is one of the most recommended fonts if you are designing a professional or serious matter.

Hospital boards and signages use Helvetica. Also, many corporate companies have their brand logos designed in this font, such as Apple, 3M, Lufthansa, etc.

Adobe Garamond Pro

If you are designing a book, magazine, and other printables, Adobe Garamond Pro text readability and classic forms make it an ideal choice. Professional designers use this font where reading plays a major role. Despite that, it is not a good match for web designs due to its limited current display technologies.

If you doubt in mind, what is the best professional font? Adobe Garamond Pro is the answer!

Tomato Soup

It is not as boring as the name suggests. A font with luxurious curves and modern calligraphy in all letters makes it appropriate for branding & marketing, book covers, wedding cards and designs where more design is important than font readability.

If you have to design a promotional social media design for a restaurant or fun zone with less text, you must consider the Tomato Soup font.

Futura

A sans-serif typeface, Futura is considered the world’s most popular font because of its classical roman capitals and long ascenders. One can use its light font type for paragraphs and bold or dark type for headings.

Also, many big corporations have used this typeface for their brand logos, such as Adobe, Volkswagen, and IKEA.

Futura can be used for both print and digital media. You can download it for free from Google.

Bodoni

Bodoni is famous because of its romantic font design, vertical stress, and serif bracketing. Massimo Vignelli said, “Bodoni is one of the most elegant typefaces ever designed.” This font has been used in magazines, especially ones with high-gloss papers that result in stunning magazine designs. Also, designers in Europe use this font widely for body texts.

If you are a freelance designer, do not forget to add Bodoni to your font collection. So now, when you will design a magazine cover or something alluring, you do not miss this font.

GT Walsheim

The biggest objective of a marketer behind creating a social media post or ad is to build trust. GT Walsheim can help you to fulfil the visual aspect of it. With a modern look and enhanced readability, it gives a smooth informal yet serious look to your design.

Stay Writer

Stay Writer offers hand lettering words for social media communication which reflects the personal essence of the brand in the design. It helps to uplift brand trust visually. You do not need to combine it with any other font. It works best alone.

Amagro

Initially, it was designed for newspaper headlines. Soon it made its place in apparel packaging, business cards, stationery designing, brochures, flyers and many more things. It is used all around the printables.

Do you want an all-rounder font? Use Amagro.

As a freelance designer every day there is something new you could experience. To handle all odds and evens of typography in a design, add all of the above fonts to your collection. If you need any other guidance relating to freelance graphic design in London, feel free to contact me.

Top Benefits Of Hiring a Freelance Graphic Designer

If we talk only about the industrial growth of graphic designing, then the total revenue generated by the UK graphic design including both freelancers and workforce in 2019 is $15 Billion. Since 2014, there has been a 3.5% growth in the graphic design market share data. In this growth, the major role has been played by the freelance graphic designers who are responsible for creating a tremendous growth in e-market according to the 2019 statistics.

Freelance graphic designers work in an independent environment and that’s why there are more capable of effective and efficient production. They combine their artistic skills and modern technology to ensure the clients stand out in the crowd. A freelance graphic designer can grab the visual attention of your potential customers with his or her credibility and expertise. Either it’s about logo making, branding or illustrations, you can always find the perfect pro for your business.

Freelance graphic designer are skilful

Freelance graphic designers are more reliable due to some obvious reasons. The profile and portfolio of the graphic designer shows the credibility of their skills and talent. Their online profile shows their previous work and the amount of experience they possess. Almost all freelance profiles have a rating criterion. The ratings are based on the satisfaction of prospective clients. It helps in making an informed decision about who to rely on for your required work. Freelance graphic designers are more dedicated to the client’s work as compared to agencies.

Freelance graphic designers have flexible working hours

All the top designing companies and agencies have scheduled working hours and days. All the projects are catered at least 36 to 48 hours before or even more. In the case of freelance graphic designers, you can easily approach them. Freelance graphic designers have flexible working hours that allow them to assist your work at urgent basis or any other time of the day.

 Imagine, it is the weekend and you suddenly need an animation for an important meeting on Monday, what will you do now? Well, nothing to be worried about because freelance graphic designers are on their way to rescue you. Freelance graphic designers are available 24/7 and can provide all the required work at urgent basis as well.

Open line communication with freelance graphic designers

When you start working with professional bespoke wallpaper designer then you can deal with them directly. There is no middle-man or no agency manager with whom you just have to leave the instructions. A perfect work also requires an effective and open line of communication and this is what you can achieve when you hire a freelancer for yourself. You get to have a 24/7 direct line of communication and in case of any queries and revisions; you can ask right away.

Conclusion

So, these are the top and effective benefits that ensure you are making the right decision when you choose a freelancer. There is a huge scope and you can opt from one of the top platforms of freelancing. Freelance graphic designers help to make visual assets that are in-demand and can be a great way of being successful in the competitive global market.